Business Education



International School of Business & Media

International Media Business MA  May 14, 2017 – 04:46 pm
International School of

The course is designed for recent graduates seeking a career in traditional and new media organisations. It provides a combination of business and media skills designed to equip you to take up an entry-level position in today’s media organisations.

You will learn how media organisations are engaging with the challenges resulting from the emergence of digital media technologies and platforms. The course introduces you to the processes by which media organisations develop their corporate strategies, business plans, marketing and production operations as they respond to radical change in the commercial environment.

The course is designed to enable you to find and take up work placements and internships at media organisations in London during the course of your studies. Our students have successfully completed internships at TV production companies like the BBC, technology companies like Google, as well as many other multimedia, advertising and news organisations in London. Some have successfully started their own businesses in the UK.

Whether you are planning a career in a media organisation or seeking to create your own new business start up, the MA International Media Business aims to provide the analytical insight, operational knowledge and planning skills you will need to prosper. The course is taught alongside a suite of Masters courses in Westminster’s highly successful Centre for Creative Industries Management.

Modules

The following modules are indicative of what you will study on this course. For more details on course structure and modules, and how you will be taught and assessed, see the full course document.

Media Business Dissertation

A taught module and group workshops in the first semester guides you in conducting a major piece of independent research which could be either practical or academic in focus. In the second semester you will receive individual tuition in how to develop your research questions, collect and analyse data. The dissertation is a 15, 000-word piece of original research on a topic agreed with your supervisor and related to the business, economic, political or cultural factors shaping the performance and practices of media businesses.

Media Business Strategy

This module integrates Business Strategy and Planning. You will conduct case study analysis of a media company facing major environmental changes, you will learn how to produce a competitive analysis of a media organisation and present strategy recommendations to faculty. In teams, you will learn how to develop a new media business idea, write a business and financial plan and present this to a panel of industry experts and media investors.

Media Markets

This module introduces the economics of the media and content industries, including broadcasting, print, film, recorded music and interactive media. You will learn how to research and produce a market report examining the revenue and cost structures of these industries, and the economics of key processes of production, distribution and consumption. You will also learn to use tools enabling decision-making based on quantitative market data.

Media Production Skills

This module enables you to develop your practical and critical understanding of how media content is created and distributed. You will develop and improve your newswriting techniques for different media platforms; learn how to develop research and write your own professional blog; design a website in teams using individual and team working skills; acquire a knowledge of ethical considerations faced by journalists.

Media Work Experience

As London is the media capital of Europe, there is a great opportunity for you to take work experience as a part of the course. This could be in long established companies or start-ups. While the course team and work experience unit will advise you on placements, it is your responsibility to actively pursue work placement opportunities. Our students have secured work placements at media companies including: the BBC, Universal Music, Blue Rubicon PR, Kameleon Brand Engagement, and Paul Smith Fashion.

Option modules

You will take one option module in the first and one in the second semester. The following provides an overview of current option modules. At the time of publication all option modules were under review, please refer to our website for up-to-date information.

Global Media

This module examines key developments in the media and communications industries associated with the logic of globalisation. You will explore the complex nature of the globalisation process, focusing on the emergence of both supra-national and sub-national developments, and explore the relationship between new contexts of production and questions of collective culture and identity.

Media Operations

(Recommended Option Semester One) This module addresses the operational challenges involved in the management of media companies. You will analyse the structures and managerial practices of media organisations and the design and management of digital supply chains. You will develop transferable skills in content development and multiplatform media project planning. Other topics covered include analysing audiences; content creation and creativity; performance management; digital media supply chains; planning digital media workflows.

Political Analysis of Communications Policy

As international regimes and national regulation become increasingly important in the creation and delivery of communications, it becomes necessary to understand how the two levels interact. This module will introduce you to those theories of policy making and international relations which provide tools for the analysis of communications policies, and their dynamic interaction at the national and international level.

Study Skills

This module can be taken in addition to the option module. It is designed for students whose first language is not English, or who have no experience of the UK education system. It is intended to help you to produce written work in accordance with current UK academic standards and practices. You will be taken through the process of producing a piece of written work, from note taking to editing and referencing.

Technology and Communications Policy

This module will introduce you to a range of broadcasting and telecommunications technologies, enabling you to assess the economic and political issues surrounding each technology. Topics covered include capital investment in networks, how and why technologies change, strategic interests and communications, and substitutable technologies and the creation of markets.

Source: www.westminster.ac.uk

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