The digital landscape is transforming the way we do business. The emergence of digital technologies has created unprecedented access to data and consumer information, while also offering new growth opportunities for businesses of all sizes.

To help entrepreneurs and business owners better understand and execute on the full potential of these technologies, Tuck Executive Education is collaborating with Google to offer the Digital Excellence Program for Minority Entrepreneurs. This program—tailored to minority and underrepresented entrepreneurs—features sessions that cover topics ranging from constructing a digital strategy, to marketing businesses online, to managing digital communities. It will also include multiple intensive sessions on analytics.

Participants have multiple opportunities to access experts from Google and Tuck for one-on-one consultations to help them gain hands-on experience as they learn about topics like website design, Search Engine Optimization (SEO), and understanding what makes a digital business model successful.

The inaugural program took place June 9-11, 2015 at Google’s Cambridge, MA office. Watch the video to hear participant reactions on their experience. Read the article, "The importance of the web" from The Bay State Banner about the Digital Excellence Program.

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Source: exec.tuck.dartmouth.edu