HBS professor Andy McAfee had his doubts about Wikipedia, the online encyclopedia created and maintained by volunteers. I just didn t think it could yield a good outcome or a good encyclopedia. But I started consulting it and reading the entries, and I said, This is amazing.So when the concept of Enterprise 2.0 —a term coined by McAfee on the general idea of how Web 2.0 technologies can be used in business—popped up on Wikipedia, McAfee beamed. I was bizarrely proud when my work rose to the level of inclusion in Wikipedia. Then, however, a turn of fortune took place. A…

Traditional service companies know that customer loyalty has a powerful impact on the bottom line. But what about service firms in the new economy, where customers can defect at the click of a mouse? Bain & Co. s Frederick F. Reichheld (HBS MBA 78) first demonstrated the value of customer retention in the Harvard Business Review a decade ago. Now Reichheld and his colleague Phil Schefter (HBS MBA 89) have completed a study of customer loyalty and the Web—with some surprising results. They explain in this excerpt from their new HBR article E-Loyalty: Your Secret Weapon…

By carefully studying my clients who have been admitted to Harvard Business School, I found three common denominators both in their make-up and, it follows, their MBA applications: they all had talent, passion, and purpose. Of course, they were competing with highly-qualified candidates who also had talent, passion, and purpose. The secret sauce, if you ll forgive the expression, appears to be the way in which those three ingredients combine to create a compelling leadership identity . The successful candidates proved in their application and interview that they had impressive…

With the round two application deadline just around the corner at Harvard Business School on Jan. 6th, how can anyone ensure that they will be accepted? Unfortunately there are no assurances at the number one ranked business school which had an acceptance rate of 11% for this year’s entering class. But this analysis may throw some light on what impact GMAT and GPA scores have in an HBS acceptance. HBS Acceptance Rates by GMAT Similar to all other business schools, Harvard does care about your GMAT score. As you can see in the graph below, a higher GMAT results in a better chance…

CORe is offered with multiple durations of study—ranging from 8 to 17 weeks. However, the course content and program requirements are identical regardless of the program length. Our goal in offering different program lengths is to give you options to balance the program’s rigors with your lifestyle and other responsibilities. The median time required to complete the program is approximately 150 hours, though this learning time varies widely. Some participants spend more time on the platform to enhance their understanding of course concepts and engage with their peers. This time…

Case method teaching immerses students into realistic business situations. Cases provide the reality of managerial decision making — which includes incomplete information, time constraints, and conflicting goals — as students learn how to analyze business situations. The case method packs more experience into each hour of learning than any other instructional approach. It stimulates students thinking and encourages discussion. Not only is it the most relevant and practical way to learn managerial skills, it s exciting and fun. Have a complete set of teaching objectives and…